Meticulous Research®—a leading global market research company—has recently published an insightful report titled ‘Ancient Grains Market by Crop Type (Wheat, Barley, Quinoa, Chia, Millets, Sorghum), Grain Type (Gluten-Free, Gluten Containing), Application (Food (Bakery & Confectionery, Breakfast Cereal, Frozen Food), Beverage, Animal Feed) - Global Forecast to 2030.’ This comprehensive analysis reveals that the global ancient grains market is projected to reach an impressive $10.52 billion by 2030, demonstrating a remarkable compound annual growth rate (CAGR) of 37.6% from 2024 to 2030. The driving force behind this growth is largely attributed to the shifting consumer preferences towards natural and healthy foods. As health consciousness rises, individuals are increasingly inclined to incorporate ancient grains into their diets, seeking nutritious and functional food options.
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The market segmentation reflects the diversity and versatility of ancient grains, categorized by crop type, grain type, application, and geographical regions. The crop types include wheat varieties such as bulgur, einkorn, emmer, kamut, freekeh, spelt, as well as barley, quinoa, chia, millets, sorghum, amaranth, and other ancient grains. Among these, the quinoa segment is expected to witness the highest CAGR during the forecast period. The escalating consumer awareness regarding the nutritional benefits of quinoa, along with its increasing popularity as a gluten-free substitute for traditional grains, positions it as a key driver for market growth. The rising demand for gluten-free products aligns perfectly with the consumer shift towards healthier food choices, making quinoa a preferred ingredient across various food products.
Additionally, the gluten-free ancient grains segment is projected to account for a significant share of the market in 2024. This can be attributed to the increasing prevalence of celiac disease and a broader consumer shift towards gluten-free diets. With consumers becoming more health-conscious, the gluten-free ancient grains segment is anticipated to register a higher CAGR during the forecast period. This trend emphasizes the growing acceptance and demand for gluten-free products, providing significant growth opportunities for stakeholders in the ancient grains market.
The application segment of the ancient grains market encompasses a wide array of uses, including food applications such as bakery and confectionery, breakfast cereals, snacks, infant food, and frozen products. It also includes the beverages sector and animal feed and pet food applications. The beverages segment is projected to achieve the highest CAGR during the forecast period of 2024 to 2030. This growth is primarily driven by the increasing demand for plant-based beverages, alongside a rising preference for healthy drinks that offer functional benefits. Beverage manufacturers are responding to this trend by diversifying their product offerings to include ancient grains, catering to the growing health-conscious consumer base.
Geographically, North America is expected to dominate the ancient grains market in 2024, accounting for the largest share. The robust market share in North America can be attributed to several factors, including the rising trends of health and wellness, an increasing consumer preference for superfoods, and heightened awareness regarding the health benefits of ancient grains. As consumers in this region gravitate towards healthier and convenient food options, the ancient grains market is well-positioned for significant growth.
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Furthermore, the market dynamics reveal that the demand for plant-based and vegan foods is gaining momentum, driven by a broader shift towards sustainable and environmentally friendly dietary choices. Ancient grains are emerging as essential ingredients within this trend, offering numerous health benefits while appealing to the growing number of consumers adopting plant-based diets. The rising interest in superfoods is also influencing the ancient grains market, as consumers seek nutrient-dense foods that can support their overall health and wellness.
However, despite the promising growth trajectory, the ancient grains market faces challenges, primarily the lack of consumer awareness regarding the various types and benefits of these grains. Many consumers remain unfamiliar with ancient grains, which can hinder market expansion. Addressing this knowledge gap is essential for market players to effectively tap into the growing demand. Industry stakeholders must invest in marketing efforts that educate consumers about the nutritional benefits and culinary versatility of ancient grains, highlighting their role in promoting health and wellness.
In summary, the global ancient grains market is on an upward trajectory, driven by increasing consumer preferences for natural and healthy foods, heightened health consciousness, and a growing demand for innovative food and beverage products that incorporate ancient grains. The market is segmented into various categories, each presenting unique opportunities for growth. However, overcoming challenges related to consumer awareness will be crucial for stakeholders aiming to capitalize on this burgeoning market. As the ancient grains market continues to evolve, those investing in research and development, product innovation, and effective marketing strategies will be well-positioned for success in this dynamic landscape.
Key Players
The key players operating in the global ancient grains market are Ancient Golden Mill (India), Archer-Daniels-Midland Company (U.S.), Ardent Mills, LLC (U.S.), Bob's Red Mill Natural Foods, Inc. (U.S.), Glanbia plc (Ireland), Grand Teton Ancient Grains (U.S.), Great River Organic Milling (U.S.), Healthy Food Ingredients, LLC ((U.S.), Nature Bio Foods Ltd. (India), Natur Gold Global Kft. (Hungary), Terra Ingredients, LLC (U.S.), The Scoular Company (U.S.), and VDF FutureCeuticals, Inc. (U.S.).
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Key Questions Answered in the Report-
- What are the historical market sizes and growth rates of the global ancient grains market?
- At what rate is the global ancient grains demand projected to grow for the next 5–7 years?
- What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
- Which segments in terms of crop type, grain type, and application are expected to create major traction for the manufacturers in this market?
- What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the global ancient grains market?
- Who are the major players in the global ancient grains market? What are their specific product offerings in this market?
- What are the recent strategic developments in the global ancient grains market? What are the impacts of these strategic developments on the market?
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